In 2013, Hotel Finn, in the heart of Helsinki, was looking for a “professional sleeper” to test the comfort of its 35 rooms and blog all about it. Hotel manager Tio Tikka claimed they were looking for a “dynamic person to write a quality blog” about their experience living in the “best spot of summery Helsinki.”
Being able to doze off was not the only job requirement. People needed to be fluent in Finnish and English to apply. Knowledge of Russian was an advantage.
Hotel Finn was not the first to hunt for professional sleepers. A Chinese woman surnamed Zhuang was selected in 2010 out of 7,800 candidates as a hotel test sleeper for the Chinese online travel platform Qunar.
This type of campaign became increasingly popular after Ben Southall beat 35,000 applicants from 200 countries to win the “best job in the world” as caretaker of Hamilton Island on the Great Barrier Reef, after a hugely successful Tourism Queensland campaign in 2009.
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